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Diakonie

Illustration · 2025 · Client project — Diakonie Düsseldorf

Design of a new mascot for the Kaufhaus der Mettmanner, a second-hand store run by Diakonie Düsseldorf. The mascot was created to embody the store's core values — friendliness, sustainability, and inclusivity — and to make the space more engaging for families and children. It was unveiled at the store on Bahnstraße 20, where the public was invited to participate in naming the character. Local schoolchildren from GGS Herrenhauser Straße chose the name "Lumi", giving it a warm and approachable identity rooted in the community.

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